Huawei to launch Windows 8 phones, new branding campaign
Reuters –
SHANGHAI (Reuters) – China’s Huawei Technologies Co Ltd , the world’s No.6 handset maker, may produce computer tablets running Microsoft’s Windows 8 operating system after choosing the same system for its handsets, a senior executive said on Thursday.
The Shenzhen-based firm, which wants to increase its market share by selling mobile phones under its own name, will also spend $200 million on advertising this year to boost its brand awareness, said Shao Yang, chief marketing officer of Huawei Device, the division that sells dongles, handsets and tablets.
“We need to learn how to get close to people and understand people. That’s something we lack,” Shao said in an interview.
To boost margins in the highly competitive handset market that has eroded margins of some handset makers, Huawei is pushing into the
Category: Technology
