By Poornima Gupta | Reuters –
SAN FRANCISCO (Reuters) – When Apple Inc sends out its coveted invitations to major events, one CEO has always been making the guest list of late: Jeremy Stoppelman.
The co-founder and chief executive officer of consumer review website Yelp Inc has never taken the stage at these gatherings, but his company has become an important weapon in Apple’s arsenal as it steps up its assault on ally-turned-rival Google Inc.
Yelp and a handful of other major consumer content sites, including movie reviewer Rotten Tomatoes and restaurant reservation service OpenTable, will be helping to power Apple’s Siri, the voice-activated iPhone personal assistant, in the new mobile operating system iOS6.
The relationship between Apple and Yelp illustrates the power struggle over how people find what they are looking for