Adidas looks to future digital Olympic Games with the Twitter training shoe concept
By Rik Henderson | Pocket-lint –
To celebrate its role as official sportswear sponsor of the London 2012 Olympic Games, Adidas has been running its “miadidas Customisers” campaign, commissioning artists to customise training shoes, with one of two made every day being given to an athlete, the other to an online winner.
The latest, by world-renowned footwear customer Nash Money, has been built to honour the digital aspect to this year’s Games, that has been more prevalent than ever before. His Social Media Shoe is a red AdiPower Barricade adapted so that it can receive tweets and display them on a small, external LCD screen.
There are plenty of athletes tweeting from the London 2012 Olympics, including Usain Bolt who posted, after winning the 200 metres sprint final, “Thanks to all my real fans and people who believe in me. I am now a living legend that’s for sure.
And earlier in the tournament, some members
Category: Technology
